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unblemished airlines and marketing University of Phoenix Alethea Russell MKT/571 Tony Calloway August 13, 2012 continent Airlines and Marketing According to Kotler and Kelly (2006) merchandising is expectant the consumer what he or she wants. The market is filled with businesses that be trade the same or parallel products. The consumer has to pack the choice of which 1 is wanted more(prenominal) than the other. For businesses to jump out front of the competition to refer the consumer and its sales they must pass water precise effective marketing strategies. The upright Airlines scenario, the marketing team has to development the return of enthronization for the company. One will discuss how the purposes of marketing found in the reading assignments relate to the Classic Airline scenario. The imagination that is set-back is the marketing concept. This concept is key for Classic Airline to believe about for shaping its strategy, which will succor to avoid the problems that are going on right today for the airline. Of the assorted philosophies, Classic Airlines first should consider hoe to need their client fanny back: The exchange concept, The Holistic concept of marketing and the marketing concept.

We know that traveling is an industry ground on profit; concepts that are aimed towards performance and products have fewer problems. Though production and products are not is not what Classic Airlines need to focussing on the team need to have a break knowledge of all the concepts of marketing when finding a endurance that is suitable for the company. The concept that is next is the selling conc! ept. According to Kotler and Kelly (2006) the concept of selling more stuff to more people more often for more money in range to make more profit. The concept of selling is very appropriate for airlines as the airlines are business that are advertizing services and products, in which consumers do not pay for on a habitue basis. The concept that is...If you want to get a full essay, order it on our website: BestEssayCheap.com

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